In an age of economic and political turmoil, hospitality executives must plan for business conditions one, five, or ten years ahead, and sometimes longer. But how can anyone anticipate events such as the global economic collapse of 2008? In this new book, authors Marvin J. Cetron, Frederick J. DeMicco, and Owen Davies offer a primer of business forecasting, then apply their methods to predict the future of sectors from restaurants to tourism, airlines to meetings and expositions. These are must-have skills and information for anyone pursuing a hospitality career in the 21^st century.